Tuesday, November 2, 2010

"What Does Your Car Look Like?"

What does your car look like? You can do anything from adding a clown nose to the hood of your car to getting chauffeured to events in a limousine shaped like a hotdog.

it's likely you also need to use your car to go to the grocery store, take your kids to school, or drop off an old chair at the dump. If you have a really fancy car painted up, people are going to be looking at you even when you aren't in make up. Imagine taking your old cans of paint to the drop off center in your car with a top hat on the roof?

I'm not real into that, Although I can never completely stop being a clown I don't want people staring at me.

Your presentation though should start with how you arrive at an event. Your car should be clean and look good. The car is reflective of your costume. I don't assume you can afford a new car on a clown salary but you try not to have holes in your costume, or miss buttons on your shirt, wear shoes with broken laces etc.

If you are willing to sew on a button on your shirt, you should also be willing to replace the hubcap that fell off your car. If you keep your costume clean, you should put your car through a car wash. Kids see you coming down the street, they see you coming out of your car. What sort of first impression would you like to make?

Every aspect of you will register with your customer, from your costume, to your contracts, how fast you return a call, to the car you drive registers with a client. We should all be looking at everything we put out in the world, including our transportation as an extension of our show. What car or van we take to the grocery store does not matter but what we take to our shows does.

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